
Zoom, Twilio, and DocuSign will likely be targeted for takeovers in 2024.
DocuSign, Zoom, and Twilio thrived in the pandemic-era stock market. In 2024, they’re some of cloud software’s most likely M&A targets.
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Kena Betancur
With the promise of generative AI fueling investment in technology, industry experts expect 2024 to be an active year for cloud software M&A.
A larger number of smaller deals is expected this year after a quieter 2023, and some of the most likely targets are companies that help facilitate remote work through functions like file-sharing and video conferencing.
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The market is right for buyers and sellers, as companies like Salesforce and Nvidia enter 2024 with cash on hand and mature startups face a slowed venture market.
« Fund-raising at the latest stages is becoming difficult. Companies are thinking about what the best way forward is, » said S. Somasegar, a managing director at Madrona Venture Group in Seattle. He added that there will be « more opportunity on both the supply and demand side » for M&A.
« Anything is on the table, » Somasegar said, given the rapacious interest in generative AI. Any company with a compelling product or talent set could be a potential acquisition target.
« There’s so much demand for amazing talent in AI, » Somasegar said. « People are going to place a hefty premium on that. »
2024 will see a higher deal volume than 2023, Rishi Jaluria, managing director for software equity research at RBC Capital Markets, wrote in a note to investors this month.
Last year, megadeals like Microsoft’s acquisition of Activision, came under regulatory scrutiny. Adobe’s takeover of Figma fell apart over regulatory concerns. Deals in 2024 will likely be at smaller valuations, Jaluria noted.
Jaluria expects that several companies that flourished during the pandemic — only to lose momentum with the rise in return-to-office mandates — are likely candidates for M&A in 2024.
Below are some of Jaluria’s picks.